IMDb plot summary: Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.
Directed by Ben Affleck. Starring Matt Damon, Jason Bateman, and Ben Affleck.
Air is the real life story of how Nike revitalized their image by signing Michael Jordan as their spokesperson. This happened at a very low point in Nike's history, where they were unable to compete with competitors like Adidas and Converse. Matt Damon plays the worker in charge of sports representation who lays everything on the line and plays some really big risks to ensure that they get Jordan. This is a well crafted movie, with some clever and interesting dialogue as we follow the different people trying to be persuaded one way or the other. Viola Davis as Michael Jordan's mother turns into star performance, probably unsurprisingly. But the whole cast is pretty solid and they gel together to tell a satisfying, if not earth shattering, story. It is probably the closest I'll ever get to caring about celebrity spokespeople of any kind. This all sounds like very faint praise, but if any of this seems like something you'll enjoy, you probably will. If you're not interested in it to begin with, you might still appreciate it just by virtue of its being told well.
How it entered my Flickchart:
Air > The Gray Man
Air < Dark Passage
Air > Dan in Real Life
Air < Batman Returns
Air > Logan
Air < Nine to Five
Air < The Boys of Paul Street
Air < The Horse's Mouth
Air > The Whistleblower
Air < The Ghost and Mrs. Muir
Air < 21 Up
Air < Loins of Punjab Presents
Final spot: #1310 out of 3835, or 66%.
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